What’s on a Good Promotional Mug?

One of the many criteria for a successful promotional product is that it has a high usage rate among recipients of this freebie. Well, there’s really nothing more usable than a ball pen, another favourite promotional product.

But in this computer age, with its paperless office trail, that’s more a thing of the past. We’re essentially almost paperless now. The ball pen has been replaced with coffee mugs sitting right beside the computer keyboard on my table.

We have a new darling as a vehicle for product promotion – the mug.

It has the right printable surface area where brands can put just about all the information that can. Not really advisable, but that’s their call. A good promotional mug often just has the brand name and the tagline for a good product recall. Maybe something strange or eye-catching to capture your attention and bang! The product name is recalled.

One of the most important considerations when choosing your promotional mug is to ensure that it fits your target demographic. For instance, if you run a beauty salon then it would be appropriate to choose a delicate style of mug to reflect the qualities of your service. Conversely if your business is in the sporting arena then you may want a mug that is more robust or with a sporting theme.

Promotional Mugs may be considered to be old hat by some people but they still remain firmly in the top 5 for Promotional Merchandise. Over the past few years there have been lots of developments in terms of styles and branding. …

The ubiquitous coffee mug is everywhere. Wherever you go, you can notice people having one in their hands and that is one of the primary reasons as to why promotional mugs continue to remain a hot favourite amongst promotional items. …

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